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Claes Hultman, professor i företagsekonomi med inriktning mot småföretagande, entreprenörskap och internationell marknadsföring skriver och diskuterar om företagande på Lessmore.
Claes Hultman har ett mycket omfattande CV som en av världens ledande forskare kring småföretagande och entreprenöriell tillväxt och marknadsföring. Nedan följer ett utdrag.
Citizenship: Swedish
Languages: Swedish, English and German
PRESENT OCCUPATION
- Professor of Business Administration, Örebro University, : 2001- 07
Examples of PROFESSIONAL EXPERIENCE:
- Guestprofessor of Business Administration at University West, 03-06
- Research Director for the program "Marketing for Growth in SMEs" (financed by EU), 1997 - 1999
- President for Swedish Foundation for Small Business Research, 1993-97
OTHER ACTIVITIES AND ASSIGNMENTS
- Vice president for Europe in American Marketing Association's SIG for Marketing and Entrepreneurship 1997 ---
- Member of the Scientific Forum of Swedish Foundation for Small
Business Research, 2002 ---
- Member of the Board of Directors of American Marketing Association's Interest Group Marketing and Entrepreneurship 1994-2002
RESEARCH PUBLICATIONS Refereed books, refereed articles and refereed proceedings, published books etc.
- Hills, Gerald & Hultman, Claes & Morgan Miles (2006) "A Short Note
on the Evolution of Entrepreneurial Marketing", accepted for publication
Journal of Small Business Management
- Gerald Hills & Claes Hultman (2006) "Entrepreneurial Marketing" in
Stefan Lagrosen & Goran Svensson (eds.) Marketing: Broadening the
Horizons
- Hills, Gerald & Hultman, Claes & Morgan Miles (2006) "The Content of
Entrepreneurial Marketing" to be published in Alain Fayolle (ed.)
Handbook of Research in Entrepreneurship Education, Volume II,
Cheltenham, UK
- Hills, G., D. Hansen & C. Hultman (2005) "A Value Creation View of
Opportunity Recognition Processes" in The International Journal of
Entrepreneurship & Small Business.
- Bjerke, B. & Hultman, C. "Entrepreneurial Marketing - The Growth of
Small Firms in the New Economic Era", Cheltenham, UK
- Bjerke, B. & Hultman, C. "A Dynamic Perspective on Entrepreneurship,
Leadership and Management as a Proper Mix for Growth" in
International Journal of Innovation and Learning, Vol. 1, No. 1, 2003
- Hultman, C. & Shaw, E. "The Interface between Transactional and
Relational Orientation in Small Service Firm's Marketing Behaviour - A
Study of Scottish and Swedish Small Firms in the Service Sector" in
Journal of Marketing Theory and Practice, Vol. 11, No. 1, 2003
- Bjerke, B. & Hultman, C. "Entrepreneurial Marketing - The Growth of
Small Firms in the New Economic Era", Cheltenham, UK
- Bjerke, B. & Hultman, C. "Entrepreneurship, Leadership and
Management - A Proper Mix For Growth?" in Proceedings for 47th
ICSB World Conference in Puerto Ricoh 2002
- Hills, G. & Hultman, C. "Marketing Behavior in Growing Firms: A
Challenge to Traditional Marketing Knowledge" in Hills, G., Siu, Wai-
sum & Debra Malewicki (eds) Research at the Marketing/
Entrepreneurship Interface, Chicago: UIC, 1999.
- Hultman, C. Co-Branding: "The Science of Alliance", bookreview
published in European Journal of Marketing, Vol 36, No 11/12 2002.
- Hultman, C. "The Role of Marketing in International Entrepreneurship".
PP presentation for 1998 AMA´s18th. Faculty Consortium on
Int. Marketing at Michigan State University, East Lansing, USA
- Hills, G. & Hultman, C. "Marketing for Growth in SMEs", FSF 1996
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Claes Hultman, professor i företagsekonomi, skriver och diskuterar om företagande på Lessmore.
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